Synengco’s beginnings were a result of CEO Don Sands’s vision to systematize decision-making in dynamic industries.

While consulting within the energy industry, Don observed that some decisions being made were not necessarily correct if you analysed the data. Repeated failures of machinery, the high cost of engineering repairs and the nonexistence of early warning mechanisms, triggered his desire to provide a better, more permanent solution for his clients.

Don’s desire to link the patterns found in historical data with real-time data, drove him to create a better tool. His small team then commenced building its own tool, SentientSystem, from the ground up. The aim was to move towards a model-based decision-making platform rather than a more traditional rule-based decision-making platform.